Featuring

• [Moderator] Jeff Smith, Resident Senior Fellow, Integrated Harm Reduction, R Street Institute

• Donald Kenkel, Andrew Dickson White Professor, Cornell University

• Neil Sherwood, Consultant, Neil Sherwood Consulting

• Christopher Russell, Director, Russell Burnett Research and Consultancy Limited

Overview

While risks associated with smoking cigarettes have been well-documented, many individuals who want to quit smoking have great difficulty in doing so. Traditional approaches such as quitting “cold turkey”, nicotine patches, counseling, and pharmacological treatments have shown very low success rates. More times than not, quit attempts fail. 

Reduced-risk products (RRPs) such as electronic nicotine delivery systems (otherwise known as vapes or e-cigarettes), heated tobacco products, and oral tobacco/nicotine have all been touted as safer alternatives to cigarettes. Both research and real-world experience indicates these products can help individuals with smoking cessation. But how?

Join us for this virtual event where experts in economics and the behavioral sciences will discuss how behavioral science drives the success of RRPs in smoking cessation and how product costs, nicotine levels, and flavors are key factors in successful quit attempts.